Focus on the things in your business that won’t change." Examples he gave us…In 10 years, no one is going to say "I wish Amazon had worse selection" or "I wish it took longer to get an Amazon product” or “I wish Amazon’s customer service was worse.” So they invest in those core areas all the time. Those investments will always pay off, vs chasing the next trend, fad, or moment.
[Jeff] said people who were right a lot of the time were people who often changed their minds. He doesn’t think consistency of thought is a particularly positive trait. It’s perfectly healthy — encouraged, even — to have an idea tomorrow that contradicted your idea today. He’s observed that the smartest people are constantly revising their understanding, reconsidering a problem they thought they’d already solved. They’re open to new points of view, new information, new ideas, contradictions, and challenges to their own way of thinking.
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